Jennie Malafarina, CEO of Virago Marketing, Co-Founder of FR8MVMT and host of FR8 Marketing Gurus has been implementing and refining marketing operations at supply chain software providers for more than eight years. She is a master at marketing execution and “puts the pieces together” to ensure marketing strategies have a real ROI. As a visionary with a growth mindset, Jennie can put short-term goals in place with long-term vision to achieve results unparalleled in the industry.
As she works with clients on their digital strategies, she works on buyer’s journeys, tech infrastructure, automation and developing scalable and repeatable processes that help clients grow and prosper.
Recent Posts by Jennie Malafarina
From Keywords to Context: Why AI is the Future of B2B Search
B2B buyers no longer rely on simple keyword searches. Instead, they interact with AI-driven search engines that deliver personalized, context-aware answers. This shift requires businesses to rethink...
