About Leigh Sauter

Recent Posts by Leigh Sauter

Industry

The Biggest Brokerage Deal Ever Just Changed the Math for Everyone Else

On October 5, C.H. Robinson announced that it will acquire RXO for about $5.8 billion. It's the largest truck brokerage deal in history, and it puts the No. 1 and No. 3 brokers in North America under...

Customer-Centricity Reshapes Logistics
Strategy

Customer-Centricity Reshapes Logistics: Key Trends from 2024 TMSA Study

The big picture: The 2024 TMSA Marketing & Sales Metrics Study reveals a seismic shift in the logistics industry, with customer-centricity becoming the new competitive edge. The 2024 TMSA Marketing &...

Strategy

If You Don't Have a Formal Customer Feedback Strategy, You Need One

By Leigh Sauter, Senior Director of Marketing and Customer Advocacy at Tucker Company Worldwide As a marketer, it’s easy to feel a bit removed from your customer base at times. After all, we’re...

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