Strategy

Customer-Centricity Reshapes Logistics: Key Trends from 2024 TMSA Study

The big picture: The 2024 TMSA Marketing & Sales Metrics Study reveals a seismic shift in the logistics industry, with customer-centricity becoming the new competitive edge. The 2024 TMSA Marketing &...

Strategy

If You Don't Have a Formal Customer Feedback Strategy, You Need One

By Leigh Sauter, Senior Director of Marketing and Customer Advocacy at Tucker Company Worldwide As a marketer, it’s easy to feel a bit removed from your customer base at times. After all, we’re...