Have you ever received a big ask yet didn’t have a lot of resources to do it? If you’ve ever worked in marketing, you can probably relate to this. It can be a struggle, as many marketing departments know. How do you generate quick and lasting results without a large marketing budget?
The Shippers Group solution: a plethora of content and maximizing your marketing channels. However, not all content is necessarily good content, and not all marketing channels are always relevant. The content must be purposeful, and you must meet your ideal customer where they are.
The Shippers Group set out to accomplish this with the Co-Packing Cost Savings Campaign. With the overall goal of increasing brand awareness and generating new leads for our packaging service line, their team created a cost-effective marketing strategy that was not only evergreen, but also generated quick results without using any paid media. While organic marketing creates a more sustainable online presence and can have a higher ROI, it usually takes longer to yield results. So, how was The Shippers Group able to accomplish results in just two months using this method? By making sure their campaign was rich and diverse in content and marketing channels.
As you’ll see throughout their case study, the Shippers Group structured the campaign around a free, downloadable content offer that was then promoted and supported by many assets that were deployed using several different marketing channels. They leveraged email marketing to target their current network and used their website and social media to target a larger audience. These combined efforts ultimately resulted in over $4 million in potential new business for the company that was generated in just two months. In addition, the campaign continues to organically raise brand awareness, drive new traffic to our site, and generate new leads.
Discover the full objectives and how The Shippers Group blazed a trail, making the most of their budget in the full case study by logging into the TMSA member portal here.
Blazing a Trail? Become one of the next TMSA Trailblazers
The TMSA Trailblazer Awards are one of the most prestigious honors in the transportation and logistics industry for sales and marketing teams. The annual awards celebrate exemplary campaigns that have made significant contributions to the advancement of their company or industry at large. The awards recognize the impressive achievements of companies who have forged new paths in marketing and sales, ultimately helping to keep the supply chain moving. With a focus on excellence in strategy, creativity, innovative solutions, and business results, the TMSA Trailblazer Awards are a much sought-after recognition for the best in the industry.
