Hub Group Uses Town Hall Strategy to Engage Employees

Written By: TMSA Staff | Aug 3, 2017 12:00:00 AM





TMSA Success Story: For nearly a century, the Transportation Marketing & Sales Association has been helping its members and their companies make sales, marketing and communications strategies more effective, productive, and profitable. One way we do this is to showcase innovative, results-oriented initiatives that members have implemented. This week, we highlight one of our members, Hub Group, that leverages town hall events for workforce engagement. 

“For over 46 years, Hub Group has been dedicated to making our customers’ lives easier,” states the company’s website. “And by doing so, we’ve grown to become a nearly $3.6 billion, publicly traded company, offering comprehensive intermodal, highway and logistics services throughout the United States, Canada and Mexico.” 
 
Clearly, to make this all happen, it’s critical for the company to ensure all employees are fully informed, motivated, and engaged. One way is to regularly host Town Hall events. At Hub Group, the company works by the motto “All In.” It hosts Town Hall meetings numerous times a year to inform employees of the milestones that they've accomplished and the goals and initiatives the company would like to accomplish in the future. The Town Halls take place at its corporate headquarters office in Oak Brook, Ill., and are live-streamed to the rest of its offices across the US, Mexico and Canada.

Tags:

Keep Reading

Content Marketing

Content Success: How FedEx Delivers a Better Customer Experience

Note: Drew Bailey, a TMSA member, is a finalist for 2017 Content Marketer of the Year (and the winner is announced at Content Marketing World this September). This content was developed in part by...

Strategy

Developing Your Firmographic Targets and Buyer Personas

Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Chicago More than 40 marketing and sales professionals in transportation and logistics pre-registered for the TMSA Connections...

Marketing

Bison Transport: Driver Recruiting Best Practices

This is the final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in early October in Chicago. More and more, driver recruiting and engagement is becoming a priority for...

Contact Us