At TMSA, one thing has always been true: this is a community that believes in learning, growth, and lifting one another up.
With the launch of TMSA’s new role-based education tracks, that commitment is taking a step forward, creating more clarity and relevance for professionals across sales, marketing, and leadership in the transportation and logistics industry.
The shift was driven by a simple question: How can we serve our members better?
As the new model rolls out, member feedback is already highlighting the impact.
TMSA veteran and Founder/Chief Strategist at Sol de Naples Marketing Jill Schmieg, captured it simply: “Being more relevant to members with content directly aligned to their roles.”
She also highlighted the business impact behind that relevance: “Seeing how increased relevancy leads to increased revenue, especially in terms of member retention.”
The goal is simple: Help every member get stronger in the work they do, and more confident in the path they’re building.
For many members, the new tracks are about strengthening the connections that already define the TMSA community.
Jasmine Martin, VP of Customer Success at Fortune Logistics, shared:
“In my short time with TMSA, I’ve been consistently impressed by the genuine willingness of its members to help one another. There are very few conferences or groups where you can have deep, meaningful conversations about improving your business and receive truly honest feedback.
The new tracks will only enhance that experience, allowing me to connect directly with peers in similar roles, exchange ideas, and support one another.”
For others, the structure creates clearer direction for professional growth. That’s the power of building education around who you are and what you do.
Whitney Ennis, VP of Marketing & Communication at Trailer Bridge, explained:
“I’m proud of how TMSA is really focused on a personalized approach to the way it offers learning to its members… These tracks allow us to prioritize our time at conferences and really lean in alongside other professionals who share similar challenges and opportunities.”
For professionals who work across both leadership and execution, this flexibility is especially powerful.
Ben Adams, Customer Success & Onboarding Manager at COFC Logistics, shared:
“What excites me most is the sense of control this new structure gives me. I can keep sharpening the skills that already feel like my strong suit, while gradually developing the other side of my role at a pace that supports my growth.”
That’s how you build careers that last, not just job skills.
One of the most powerful themes we’re hearing from members is the value of multi-track access, the ability to grow as a leader while staying grounded in execution.
For Briana Irwin, Marketing Manager at TCW, the ability to move between tracks reflects the reality of many marketing roles in the industry:
“Within the past year, I was promoted into a marketing manager role, and I’m eager to learn what other marketing managers in the transportation industry are doing, especially when it comes to strategy, leadership, and big-picture decision-making.
At the same time, as a one-person marketing department, I’m still very much in the weeds executing campaigns, creating content, and managing day-to-day marketing efforts. Being able to also select a parallel marketing practitioner track is incredibly valuable to me.
Having access to both tracks helps me build confidence that I’m developing a well-rounded skill set that supports all aspects of my role, from strategy and budgeting to execution.”
Many members are also excited about the transportation-specific focus of the learning experience.
Katie Burkholder, Marketing Coordinator/Lead Editor at Prosperio Group, shared:
“The chance to learn from and connect with other marketing professionals in this industry specifically is very exciting. Everything I learn will be directly applicable.”
Additionally, Mariana Vieth, Director of Marketing and Communications at WSI, highlighted how the tracks help connect strategy and execution:
“What excites me most about the education tracks is the ability to go deeper on specific challenges. Staying connected to those tactical realities will make me a better strategist.”
As the transportation and logistics industry continues to evolve, the need for relevant, role-specific development continues to grow.
For many members, the value of this approach is already clear.
As Julie Niziurski, Research Manager with PATH Growth, put it:
“These tracks make my TMSA membership an even bigger value-add that I can’t afford to lose.”
Built by members and shaped by real industry experience, TMSA’s new education tracks are designed to help professionals grow in the work they do every day, while continuing to strengthen the community that makes the association unique.
Interested in providing feedback about the new TMSA tracks? Submit here.