When faced with an ambitious growth goal, TMC Logistics tackled it head-on with the help of Luminaires Consulting.
Des Moines-based, TMC Transportation is one of the world’s leading transportation companies specializing in flatbed hauling. TMC’s 50-year success story in asset-based hauling is founded in a culture of quality, integrity and training.
As an employee-owned company, TMC has a strong culture of continuous career development and driver training in its trucking division. Recently, a desire to create an equally robust training program in the logistics division responsible for brokerage took hold.
Relatively new to the TMC organization, this division realized the opportunity to formalize processes that leveraged TMC’s focus to unlock untapped potential in key brokerage accounts. The logistics division was successful, but leadership knew there was potential for growth by being more sophisticated in their approach to account management.
TMC Logistics and Luminaries Consulting partnered up to create a leading-edge development program, helping transform their account managers from “order-takers” to logistics solutions providers. The Growth Account Acceleration Program (GAAP) guides participants on a journey to learn new skills and behaviors that improve results for them, their customers, and the business.
The GAAP results within the first nine months were groundbreaking! The TMC team grew their accounts by 30%, showcasing their team’s total growth potential.
To read the full case study of how TMC and Luminaries succeeded, including the objectives and what led to winning a TMSA Trailblazer Award, login to the TMSA member portal here.
The TMSA Trailblazer Awards are one of the most prestigious honors in the transportation and logistics industry for sales and marketing teams. The annual awards celebrate exemplary campaigns that have made significant contributions to the advancement of their company or industry at large. The awards recognize the impressive achievements of companies who have forged new paths in marketing and sales, ultimately helping to keep the supply chain moving. With a focus on excellence in strategy, creativity, innovative solutions, and business results, the TMSA Trailblazer Awards are a much sought-after recognition for the best in the industry.
The Trailblazer Awards reflect the TMSA's commitment to promoting and celebrating excellence in marketing and sales, transforming the transportation and logistics sector into a vibrant and thriving industry.