More and more, video is being used strategically by marketing professionals in North American freight transportation to strengthen its brand, emphasize key messages, and engage prospects, customers, and key stakeholders. This is becoming even more commonplace as brands are brought to life in the virtual ecosystem of websites, social media, and now virtual meetings because of COVID-19.
Case in point: Purolator Inc., Canada’s leading integrated freight, parcel and logistics solutions provider. Purolator introduced a powerful video the emphasized key talking points by John Ferguson, the company's President and CEO (A sidenote: Ferguson previously served on the TMSA Board of Directors and also served as President and Chairman from 2005-2008 when he was in sales and marketing leadership roles with PBB Global and Schneider.)
The video was perfectly timed with Canada Day this week, and highlights key messages that revolve around its expanding operations and capabilities, its critical mission in corporate social responsibility and sustainability, and its heritage in celebrating its 60th anniversary this year. In the video, Ferguson speaks personally to the marketplace and emphasizes how Purolator continues to expand its reach, renowned service levels and reliability to more people, more businesses and more places across the country and around the world.
Clearly articulated through this video marketing message, Purolator is proud of its Canadian heritage and is focused on sustainably positioning itself for future growth and success. The video also demonstrates how Purolator is committed to contributing to the well-being of the communities it serves and where more than 11,500 of its teammates live, work and play.
View this brief video (less than 2 minutes).