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sales and marketing alignment
Business

How to Fix Sales and Marketing Alignment in Logistics

In transportation, sales and marketing misalignment rarely looks like a dramatic organizational problem. It looks like marketing celebrating a campaign that sales does not know how to use. It looks...

Events

From Capacity to Collaboration: How Stronger Partnerships Will Define the Next Freight Cycle

When Gary Cornelius, Vice President of Business Development at TCW, and Jordan Strawn, Senior Vice President of Brokerage at Werner Enterprises, talked about what strong transportation partnerships...

AI in Transportation
Events

Don’t Chase the Shiny New Thing: A Practical AI Lesson for Transportation

Throughout his session, “AI in Transportation: From Hype to Operational Impact,” at the Jarrett Supply Chain Summit on August 6 in Cleveland, JP Wiggins, CEO at 1Logtech, returned several times to an...

Events

ELEVATE 2026 Brings Transportation Sales and Marketing Innovation to Denver

The most innovative showdown in transportation sales and marketing took place on the main stage of the 2026 ELEVATE Conference in Denver. There, industry leaders competed in the first-ever TMSA Tech...

Business

How High-Performing Sales Leaders Drive Revenue, Develop Teams, and Stay Sane in Transportation

Let’s be honest, there is no such thing as a “typical” week for a Sales Leader in transportation. One minute you’re reviewing pipeline and forecasts. The next, you’re coaching a rep through a tough...

TMSA announced an evolution of its learning model designed to better serve sales and marketing professionals across transportation and logistics.
Business

TMSA Evolves Learning Model to Deliver More Relevant, Role-Based Experiences for Members

Shaped by member feedback, the Transportation Marketing & Sales Association’s new model delivers more personalized education, stronger peer connections, and a more meaningful experience across its...

Business

From Playbook to Proof: What TMSA Leaders Took Home from the 2025 Executive Summit

Two days in Chicago (Oct. 22–23) gave sales and marketing leaders in transportation and logistics a clear mandate: combine people-first leadership with sharper commercial systems - and get practical...

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