The Transportation Marketing & Sales Association will host its first-ever TMSA Logistics Digital Marketers Conference. This two-day event will take place Oct. 15-16 in Chicago.
There's a significant trend of companies in the transportation and logistics industries to leverage digital marketing strategies to achieve business goals and revenue growth. In fact, 44 percent of marketing category spend is focused on customer acquisition and lead generation, according to the 2017 TMSA Sales & Marketing Metrics Study, with much of the budget being focused on content marketing, engagement via website and digital marketing, sales and marketing automation, and other related initiatives.
"This conference will help marketing professionals in transportation and logistics better understand how to enhance their digital marketing strategies to generate business results," said Brian Everett, TMSA's chief executive officer. Topics will include content marketing and optimization, website strategy, SEO, email marketing, blogging, using artificial intelligence, influencer marketing, lead generation and conversion, video marketing, analytics and measurement.
Hosting the TMSA Digital Marketers Conference fits well into the association's mission: To help its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. TMSA member companies include third-party logistics companies, motor carriers, railroads and intermodal companies, maritime players such as ocean carriers and port authorities, technology innovators (TMS, WMS, and enterprise-wide solutions), and original equipment manufacturers.
More details and registration for the conference to be announced soon.
