As part of its member growth strategy in Canada set forth by the Transportation Marketing & Sales Association, TMSA is hosting a Connections Seminar at the Toronto Airport Marriott April 6. This seminar highlights facilitated discussions among marketing, communications, sales and business professionals in North American transportation and logistics. Connections seminars take place throughout the year in targeted cities where TMSA has a presence in members and prospects with the intention to advance TMSA's mission: To help its members and their companies to make sales, marketing and communications strategies more effective, productive and profitable.
The seminar will provide context around the state of the commercial freight industry in North America, and how marketing and sales metrics are helping to drive productivity in the industry. There also will be discussion and content focused on how to leverage sales and marketing to generate business. In addition, marketing and sales best practices will be available for review from such leading companies as Bison Transport, Hub Group, TMW Systems, YRC Freight, Navis, and CSX.
Sponsored by Toronto-based Marlik Group, this seminar will attract many TMSA member companies and other companies that are stakeholders in transportation and logistics. Companies currently registered for this seminar include: ASL Distribution Services, American Railcar Industries, BMO Transportation Finance, C.A.T. Global, Canada Cartage, Canadian Steamship Lines, Critical Path Group, Clarke Transport, EP America, FLS Transportation Services, Gin-Core Industries, Grand Financial Management, International Truckload Services, Mactrans Logistics, Remco, Royal Canadian Supply Chain, St. Lawrence Seaway Management Corp., Trailer Wizards, TransCore Link Logistics, and XTL Transport, to name a few.
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