If one-third of our lives is spent at work, we must choose a career that offers more than the 9-5 drudge. We need to find a place where we can thrive - be challenged - somewhere that offers ADVENTURE.
Trailer Bridge's "Adventure Awaits" Campaign is an example of the power of marketing to support the growth of an organization beyond sales - in this case, inspiring and attracting the next generation of logistics professionals who will take the company to the next level.
Together with its Talent Acquisition and Employee Services teams, Trailer Bridge’s in-house marketing team developed a strategic approach to gaining brand awareness with our target demographic for growing the logistics division of the business.
The goal of the “Adventure Awaits” campaign was to increase brand awareness with job candidates and college professors to support and grow the logistics division. Beyond awareness, the campaign was designed to generate top-quality job candidates for the talent acquisition team from nationwide locations.
Trailer Bridge aimed to deliver an eye-catching creative and speak to a candidate's desires beyond the basic necessity of having a job. Furthermore, they aimed to help our target audience see that a career in logistics with Trailer Bridge can be a place where they can work to live and not live to work.
Login to the TMSA member portal to dive into the campaign brief for all the details, results, and creative materials to see how TB's marketing team is blazing a trail in transportation and logistics marketing.
The TMSA Trailblazer Awards are one of the most prestigious honors in the transportation and logistics industry for sales and marketing teams. The annual awards celebrate exemplary campaigns that have made significant contributions to the advancement of their company or industry at large. The awards recognize the impressive achievements of companies who have forged new paths in marketing and sales, ultimately helping to keep the supply chain moving. With a focus on excellence in strategy, creativity, innovative solutions, and business results, the TMSA Trailblazer Awards are a much sought-after recognition for the best in the industry.
The Trailblazer Awards reflect the TMSA's commitment to promoting and celebrating excellence in marketing and sales, transforming the transportation and logistics sector into a vibrant and thriving industry.
Stay connected with TMSA for the next cycle of Trailblazer Awards open submissions here.