By Brian Everett, CEO, the Transportation Marketing & Sales Association
There are some incredible things happening with TMSA driven by several factors. We're experiencing solid growth in members among all segments within North American transportation - including motor carriers, 3PLs, maritime players (port authorities and ocean carriers), technology innovators, etc. This is driven, to a large degree, by a growing interest in how to effectively drive business results through strategic and intelligent marketing and sales initiatives.
TMSA's Strategic Direction for 2017: And The Growing Need For More Leaders
As we reflect on this growth, the TMSA Board of Directors met in late October to set strategy and business goals for 2017. We're looking to continue to expand the value TMSA brings to the marketplace. What are some of these initiatives?
- Provide more regular opportunities for TMSA members to learn from leading experts in sales, marketing and communications. The TMSA Education Committee, under the leadership of Don Friddell, Director of Marketing at Kenco, is now launching a new TMSA Webinar Series for 2017. Our goal is to host a webinar each month of relevant sales and marketing topics - and you can take advantage of this in the comfort of your own office or home, with no travel involved!
- Explore the potential of sales and marketing certification programs specifically geared toward the sales, marketing and communication executive within the transportation and logistics industry.
- Host a number of live events throughout the year - including the 2017 TMSA Transportation Marketing & Sales Conference at the Omni Amelia Island Plantation Resort near Jacksonville, Fla., in June; and several TMSA Connections events in the last half of the year.
- Look to expand our Canadian membership through strategic membership drive campaigns and activities.
- Implement a stronger governance structure that provides more efficiencies from our leadership and staff. Ultimately this also will translate into better transparency and availability to our TMSA members as well!
Volunteer Opportunities Are Now Available
These are just a few of the initiatives we currently are working on for 2017. But we need your help! There are many leadership opportunities - on any number of committees and even with our Board of Directors. Why become a TMSA leader?
- Professional Development: Build your skills and expertise that you may not be able to develop in your current career position or organization.
- Build Relationships With Your Industry Peers. Nowhere will you have a more exciting opportunity to be part of a team with others who are in similar positions as yourself. The relationships you will develop will be amazing - as will the friendships made along the way!
- Leadership Development: Become a strong leader and give back to the industry.