Why Is It Important To Recognize Marketing and Sales Executives?

By Brian Everett, CEO of the Transportation Marketing & Sales Association

TMSA is all about encouraging our members to be the best they can be. It's something we take serious and is part of our value proposition: TMSA helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable - and we do this, in part, through recognition. 

Each year, TMSA recognizes a marketing executive and a sales executive who exemplify what we want our members to aspire to in their field. This year, we received many nominations from worthy candidates and competition for this prestigious recognition was fierce. The final recipients of this award are absolutely impressive!

Marie-Chantal Savoy, Director of Marketing Innovation with CN: TMSA's Marketing Executive of the Year
Those involved in the selection process were thoroughly impressed with how effectively she has elevated marketing in the rail industry within North America, while giving CN a new face digitally, in print, and at every intersection where the CN brand interacts with stakeholders. We were particularly struck by a statement made in her nomination: "Marie is fearless in how she approaches a challenge. As a result she creates commitment in those around her, this has been core to her success in elevating and modernizing CN’s marketing. She has managerial courage, she is creative and innovative, and has unstoppable passion."

Mark Magill, Vice President of Business Development with OnTrac: TMSA's Sales Executive of the Year
Those involved in the selection process were thoroughly impressed with how effectively Mark represents the OnTrac brand through association involvement and the many industry events in which he participates. We were particularly struck by a statement made in his nomination: "Technology has changed the way transportation services are sold. Newcomers try to leverage tech trends to generate new business, while seasoned professionals focus on building needed relationships. Mark Magill has mastered both."

Congratulations to both Marie and Mark for their career accomplishments and for earning this recognition!