Earlier this year during a webinar, John Boyens of Boyens Group provided practical advice to TMSA members on how to leverage the power of their LinkedIn networks to generate qualified leads and nurture discussions that can lead to new opportunities. Here are a few highlights from this webinar.
> Click here to view the full webinar on-demand.
Leads come from a wide variety of sources, ranging from trade shows, advertising and direct marketing to websites, purchased lists, and public speaking engagements. But one of the largest untapped opportunity can come directly from your personal LinkedIn network.
Eight Most Common LinkedIn Mistakes
There are several mistakes that are commonly made, including:
1. Bad overall positioning. Focus on what your target market wants to read/hear.
2. Your headline isn’t optimized. First 120 characters are most important.
3. Your summary doesn’t speak to target audience. Make sure your “Elevator Pitch” is in 1st person and is relevant to your targets.
4. Not search optimizing your profile. Make sure to include two- to three-word phrase that prospects would search for on LinkedIn.
5. Not using advanced search capabilities. Always “save” your most relevant searches for future use.
6. Not engaging news feeds. Generate dialogue among your network, which will elevate your visibility.
7. Not following companies. This includes not only your company, but also your customers, prospects and competitors.
8. Not leveraging LinkedIn Groups to connect/engage. Some of the best ways to increase your visibility, and your reputation, is through thoughtful, relevant dialogue with others with common interests. Join groups where your customers and prospects are – and be active!
Looking for ways to leverage LinkedIn for sales prospecting and lead generation? View the Webinar, “Never Cold Call Again: LinkedIn Prospecting Secrets,” presented by Boyens. It's approximately one hour in length, and as one of the most highly attended TMSA webinars this year it will be one of the best investments of your time!
> More Info & Register
