Inside the Shipper’s Mind: Key Takeaways from the June 2025 Shipper Panel at ELEVATE
At this year’s TMSA ELEVATE conference, one of the most anticipated sessions delivered exactly what attendees hoped for—unfiltered, practical insights from the people who manage freight every day....
Creating a Better Business Through Brand Alignment
Too often companies think that branding is a marketing function and conversations begin and end in the marketing department. The truth is, every employee you have is a piece of your brand, especially...
3 Ways Marketing Teams Can Support the Sales Process
All too often marketing and sales teams are thought of as different –and sometimes opposing – sides of your business. Yet, in truth, they are both crucial parts of the sales process and the most...
Celebrating the Sales and Marketing in the Supply Chain at Blazer’s Bash
With a new location every year, the Transportation Marketing and Sales Association never fails to surprise and engage its members and event-goers at its summer conference. Just last year as the...
Sales and Marketing Collaboration: Your Growth Multiplier
“Customers don’t care where marketing and sales begin and end, they want one seamless experience.” -PATH study participant According to our research, 80% of customers are more likely to use a...
5 Sales Presentation Techniques to Close More Deals
The most successful sales reps in transportation and logistics know that when a presentation is done right, making a sales presentation with impact is a high-earning skill. So make sure to invest...
Many in transportation and logistics call it “consultative selling.” This means a sales approach that prioritizes relationships with shippers and other qualified buyers, and opens dialogue to...
