Written By: TMSA Staff | Aug 23, 2016 12:00:00 AM
By Ken Kish, Managing Director, the Marketing Alliance
I had the pleasure of facilitating an Interactive Roundtable Discussion on "Best Practices and Epic Fails in Customer Relationship Management (CRM) Systems" at the recent TMSA Marketing & Sales Leadership Conference. The conversation centered around best practices in CRM - and how to avoid landmines. Here are highlights from the discussion:
Note: The 2016 TMSA Sales & Marketing Metrics Study indicates that marketing and sales leaders within transportation and logistics companies continue to focus exhaustive attention and resources to CRM initiatives. Make sure to better understand this growing trend through the Executive Summary that is available at no cost to members (and $34.95 to non-members). Click here for more information.
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By: Jennifer Karpus-Romain, Intelestream A customer relationship management (CRM) system can give your business both a look forward and backward, and be the centralized hub for customer information....