Best Practices for a Successful Sales and Marketing Outsourcing Strategy

Hubtek had the pleasure of Hosting a Roundtable at TMSA’s Marketing and Sales Conference last month. The topic for our table was “Best Practices in Outsourcing Sales.” Below are a few of the key takeaways that came from their discussion. 

Culture 

Work culture is a concept which deals in the study of: Beliefs, thought processes, attitudes of the employees. Ideologies and principles of the organization.

Communication is the key whether you’re working onshore or with an offshore team. The vendors should be able to handle your queries and promptly reply without making you wait indefinitely.

Their communication skills need to be spot on without any space for cultural or other communication barriers. This ensures that they have clearly understood your requirements and can address any issue that may crop up.

Time zone is another important point to consider when you’re thinking about outsourcing, as your team will find easier and quicker responses when trying to communicate with related working hours.   

KPI’s and Metrics / SLA’s

Having a measurable value that demonstrates how effectively a company is achieving key business objectives is very important. Your organization has to track and evaluate success at reaching targets. Selecting the right ones will depend on the industry, department, positions, etc. Each one of your employees should have measurable KPI´s. 

Contract to protect the parties

The most important factor within relationship with a vendor is the trust you can place on them for fulfilling your requirements, expectations, and data protection. However, to ensure your project is successful, it is important to have a confidentiality agreement so both parties know what can be shared and discussed openly.  

There are many things to consider when outsourcing besides these three key factors from this article, such as cost-efficiency, risk mitigation, time to reap, etc. But as vital features for a best practice, we think these can help you choose a reliable vendor. 

By Jessie Aguirre, marketing director at Hubtek. She has his business administration degree with masters in Languages & Intercultural Communication from Universit degli Studi Roma Tre, Italy. (Languages: Italian, French, Portuguese & Spanish). She has experience in different industries, from Retail, Education & Translation, to FMCG, Outsouring, Technology, Business & Technology Parks.