Following the launch of a new, modernized website in 2021, Momentum Transportation, an award-winning Landstar Agent, sought to expand its digital marketing program into the area of blogging.
The objectives of establishing a blog included:
- Demonstrating thought leadership in relevant topics, especially to key industry targets that Momentum Transportation and Sol de Naples Marketing had identified for high-potential sales
- Fueling a content engine for social media and email marketing
- Elevating Momentum’s reputation with existing customers through thought leadership
Since the blog launched in 2021, Momentum, in collaboration with Sol de Naples, has successfully published 25 blog posts, averaging 1,200 words in length, on a variety of transportation and industry-specific topics, such as:
- Top 3 Challenges for International Transportation
- Getting to the Open Road with Mission Critical Shipments
- Five Benefits of Cross Border Operations with Mexico
- Understanding the True Cost of Heavy Haul Transportation
Since the blog series went live at www.landstar-agent.com, they increased the average Pages per Session by 13.32% and the Average Session Duration by 64.8%. That means people are reading more content on their website and staying on the site longer. Also, of the new users coming to the site, Organic Search and Social Media/LinkedIn are two of the highest acquisition channels after direct traffic. (Source: Google Analytics).
In addition, the 25 blog posts have been leveraged to maintain a steady, consistent stream of Social Media posts on LinkedIn. Using blog content to fuel a robust, consistent LinkedIn post schedule, Momentum and Sol de Naples have made 76 total posts in the last 365 days. The posts produced 1,313 clicks to the company website and blog, and has increased LinkedIn comments and reactions to posts by a whopping 2,412%. In January of 2023, the highest number of LinkedIn company page visitors ever was achieved, a 123% improvement compared to January 2022! (Source: LinkedIn Analytics)
To read the full case study, including how their companies achieved their goals and what led to it winning a TMSA Trailblazer Award, login to the TMSA member portal here.
Blazing a Trail? Become one of the next TMSA Trailblazers
The TMSA Trailblazer Awards are one of the most prestigious honors in the transportation and logistics industry for sales and marketing teams. The annual awards celebrate exemplary campaigns that have made significant contributions to the advancement of their company or industry at large. The awards recognize the impressive achievements of companies who have forged new paths in marketing and sales, ultimately helping to keep the supply chain moving. With a focus on excellence in strategy, creativity, innovative solutions, and business results, the TMSA Trailblazer Awards are a much sought-after recognition for the best in the industry.
The Trailblazer Awards reflect the TMSA's commitment to promoting and celebrating excellence in marketing and sales, transforming the transportation and logistics sector into a vibrant and thriving industry.
Stay connected with TMSA for the next cycle of Trailblazer Awards open submissions here.
