Drop & Hook, a leading transportation and logistics digital marketing agency, distinguishes itself as a thought leader through its informative blog. The blog offers insights on transportation and logistics marketing trends and features the 2023 Industry Calendar, a popular resource. The objective is to establish Drop & Hook as a trusted source for digital marketing insights in the industry, and this goal was achieved by garnering significant organic traffic, winning awards, and expanding their content.
Their blog has grown in popularity, with 70% of traffic coming from organic search. They have earned four TMSA awards and doubled their blog output to two posts per month. Their commitment to sharing the 2023 Industry Calendar has also been successful, generating leads and page views. In summary, Drop & Hook's blog is a trailblazing force in transportation and logistics marketing, empowering peers with valuable insights.
To read the full Case Study, including how all award winners achieved their goals and what led to it winning a TMSA Trailblazer Award, login to the TMSA member portal here.
Want to stay ahead of the curve? Drop & Hook’s 2024 calendar is out now!
Blazing a Trail? Become one of the next TMSA Trailblazers
The TMSA Trailblazer Awards are one of the most prestigious honors in the transportation and logistics industry for sales and marketing teams. The annual awards celebrate exemplary campaigns that have made significant contributions to the advancement of their company or industry at large. The awards recognize the impressive achievements of companies who have forged new paths in marketing and sales, ultimately helping to keep the supply chain moving. With a focus on excellence in strategy, creativity, innovative solutions, and business results, the TMSA Trailblazer Awards are a much sought-after recognition for the best in the industry.
The Trailblazer Awards reflect the TMSA's commitment to promoting and celebrating excellence in marketing and sales, transforming the transportation and logistics sector into a vibrant and thriving industry.
