The ITS Logistics US Port/Rail Ramp Freight Index, launched in October 2022, is a groundbreaking initiative forecasting port container and dray operations across the Pacific, Atlantic, and Gulf regions, along with insights into domestic container rail ramp operations within the West Inland and East Inland regions. The primary objectives behind this initiative were twofold: to establish ITS Logistics as a recognized global thought leader in the transportation and logistics industry and to drive lead generation and engagement, solidifying the company's position within the sector.
From its inception to [September, 2023], the Index gained significant attention, with 453 mentions in various media outlets and a cumulative publicity value of over $4 million. Notably, it has been featured in 57 CNBC articles, generating a publicity value of over $4 million and reaching an estimated audience of over 400 million. [JL1] Capitalizing on this success, ITS Logistics implemented lead generation strategies through paid and organic social campaigns, resulting in the acquisition of 175 leads between December 2022 and March 2023.
The Index's headlines from 2022 to 2023 reflect its impact and relevance in the industry, covering topics such as challenges in the Gulf Coast Region, potential rail strikes, lunar New Year impacts, and concerns over labor agreements. This initiative exemplifies how strategic objectives can be met through thought leadership initiatives, as ITS Logistics has successfully positioned itself as a trusted thought leader, contributing significantly to the transportation and logistics discourse.
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