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More posts about customer experience cx

Customer-Centricity Reshapes Logistics
Strategy

Customer-Centricity Reshapes Logistics: Key Trends from 2024 TMSA Study

The big picture: The 2024 TMSA Marketing & Sales Metrics Study reveals a seismic shift in the logistics industry, with customer-centricity becoming the new competitive edge. The 2024 TMSA Marketing &...

Brand Alignment
Strategy

Creating a Better Business Through Brand Alignment

Too often companies think that branding is a marketing function and conversations begin and end in the marketing department. The truth is, every employee you have is a piece of your brand, especially...

Strategy

Sales and Marketing Collaboration: Your Growth Multiplier

“Customers don’t care where marketing and sales begin and end, they want one seamless experience.” -PATH study participant According to our research, 80% of customers are more likely to use a...

Customer Service

Is a Customer Experience Strategy Critical for Transportation Companies?

By Brian Everett, ABC, Chief Executive Officer of TMSA and Senior Partner with MindShare Strategies, Inc., an association management company specializing in the management and marketing of...

Content Marketing

Content Success: How FedEx Delivers a Better Customer Experience

Note: Drew Bailey, a TMSA member, is a finalist for 2017 Content Marketer of the Year (and the winner is announced at Content Marketing World this September). This content was developed in part by...

Customer Service

Generating Meaningful Customer Feedback for Meaningful Action

At TMSA's recent Marketing & Sales Leadership Conference, participants representing such well known companies as Fedex, Saddle Creek Logistics, SupplyChainBrain, ODW Logistics and the American...

Customer Service

Business Retention Is More Than Customer Retention

By Anne Miner, President, The Dunvegan Group Customers are the lifeblood of any business; without customers, there is no business. And customer acquisition is a significant area of activity and...

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