2020 Recap: Top Articles in Transportation Marketing and Sales

2020 did not turn out to be the year that we all expected it to be. With everything going virtual due to the COVID-19 pandemic, a lot of marketing, sales, event, and travel plans had to be put on pause or reevaluated. However with those challenges, the TMSA blog helped guide industry marketing and sales professionals through digital transformation and selling in virtual environments. Reflecting on this past year, here's a list of the top 10 articles that helped us navigate 2020.

1. Freight Vision 2020: Digital Transformation Will Be A Game-Changer

There is no doubt in anyone's mind that 2020 was a year of a digital takeover. Back at the beginning of 2020, industry experts from Matson Logistics, ODW Logistics and Jarrett Logistics Systems provided perspectives and predictions on the impact digital transformation and CX would have on overall business success in transportation. Little did we know how impactful they would be. Read More

2. The Future is Now: Marketing, Sales Best Practices in Transportation, Logistics

TMSA’s annual Logistics Marketing & Sales Conference & Expo was a little different this year. For the first time ever, the event was successfully held virtually and this article contained all the highlights starting with C.H. Robinson’s take on being more customer-centric to the Future of AI and how it will impact the business. Read More

3. Change Your Social Media Strategy During COVID-19 Crisis

Many professionals needed to shift their marketing strategy as a result of the pandemic, including how they were communicating with their audiences on social media. Compiling advice from its members, TMSA recommended these three tips for a sound social strategy during the COVID-19 crisis. Read More

4. Freight Vision 2020: Q&A from Transportation Marketing & Sales Leaders

TMSA asked several marketing and sales executives for their perspectives about marketing, sales and industry issues. Hear advice from Chuck Everett, Director of Business Development for Red Classic Transportation Services; Crystal Lahr, Sales Director for ATS Logistics Services; Jason Ickert, Manager of Integrated Logistics for ENERGY Transportation Group, and more. Read More

5. CRM + TMS: The Five Biggest Reasons to Integrate

CRM and TMS allow you to take a deep-dive into your customers, prospects and supply-chain management. Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach for Faye Business Systems Group, shared the top five reasons why you should integrate CRM and TMS. Read More

6. Hell in a Handbasket

When COVID hit, many wondered 'What will our new normal look like?' 'What should I be doing right now?' 'How does success look like on the backside of this?' In this article, Jason Ickert, Senior Director of Business Development, ENERGY Transportation Group, explained the importance of taking a breath and exploring your WHY. Read More

7. TMSA’s Top 10 Tips for Working Remote from Home

Working from home became the new normal for us all, but adapting has not been easy at all times. Jill Schmieg, Co-Chairperson of TMSA’s Education Committee and Chief Strategist at Sol de Naples Marketing, outlined the top 10 tips to ensure working from home is as productive and effective as in the office. Read More

8. Do-It-Yourself Writing Tips for Marketers Forced to Do More With Less

For a lot of marketing heads, the amount of writing that fell on their shoulders during the pandemic moved from bad to way worse. TMSA member Conrad Winter, a freelance copywriter in transportation and logistics, provided 10 road-tested tips to help manage your writing work load through the pandemic and beyond. Read More

9. Marketing Messaging in Times of Crisis

It’s hard enough getting a company’s message out to customers on a normal day, but throw in a pandemic and things get harder. This article provided five helpful tips on how to successfully get your message across to customers in a time of crisis without inundating them. Read More 

10. How Promoting Employee Happiness Benefits Everyone

The key to a successful business is happy employees as statistics show that companies that foster employee happiness outperform their competitors by 20%. TMSA member Caliper explained the benefits that follow from boosting employee morale. Read More

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