More posts about marketing


Navigating Threads: Is It Worth the Investment for Transportation and Logistics Brands?

Meta’s new social media platform, Threads, which debuted about a month ago, accrued 100 million users within five days of its launch. With strong early adoption from transportation and logistics...

Brand Alignment

Creating a Better Business Through Brand Alignment

Too often companies think that branding is a marketing function and conversations begin and end in the marketing department. The truth is, every employee you have is a piece of your brand, especially...

marketing teams support sales process

3 Ways Marketing Teams Can Support the Sales Process

All too often marketing and sales teams are thought of as different –and sometimes opposing – sides of your business. Yet, in truth, they are both crucial parts of the sales process and the most...

Trailblazer Awards 2022

Celebrating the Sales and Marketing in the Supply Chain at Blazer’s Bash

With a new location every year, the Transportation Marketing and Sales Association never fails to surprise and engage its members and event-goers at its summer conference. Just last year as the...


Sales and Marketing Collaboration: Your Growth Multiplier

“Customers don’t care where marketing and sales begin and end, they want one seamless experience.” -PATH study participant According to our research, 80% of customers are more likely to use a...


Got Empathy?

By Jim Bierfeldt, is president of Logistics Marketing Advisors, a marketing agency focused exclusively on logistics businesses. Jim recently surveyed buyers of logistics services on how to best get...


Q&A with Transportation Marketing Manager: Outsourcing Marketing Services

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG Being a small marketing team is challenging. You want to do it all –and often times are expected to – but...

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