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sales and marketing alignment
Business

How to Fix Sales and Marketing Alignment in Logistics

In transportation, sales and marketing misalignment rarely looks like a dramatic organizational problem. It looks like marketing celebrating a campaign that sales does not know how to use. It looks...

Marketing

5 Smart Ways to Maximize Your Marketing Budget in Transportation & Logistics

We’re officially in budget season and marketing teams across transportation and logistics are under pressure to prove ROI while planning for the year ahead. What makes it even more challenging? These...

Sales

TMSAi Summer School 2025: AI Agents

If you've been following any AI news over the last year, you've probably heard about AI agents. In this post, I'll break down what agents are and how you can start using them to save time and enhance...

Ship train truck warehouse
Sales

TMSAi Summer School 2025: Large Language Model Recap

The last time I spoke to TMSA at length about AI was about 18 months ago—which is like a decade in AI years. A lot has happened in 2025 in AI development. In this and future posts, I'll be diving...

Sales

Circle Logistics and Carrier Assure Reveal Opportunities to Market Fraud Prevention

At a recent freight fraud conference, Andrew Smith, SVP of Circle logistics listened intently as a shipper recounted the story of an unnamed freight brokerage’s uncommon vigilance in pursuing the...

Sales

TMSA Honors the Best in Transportation Sales and Marketing with 2025 Industry Awards

North Olmsted, OH (June 19, 2025)- The energy was electric in Austin, Texas, last week as the Transportation Marketing and Sales Association (TMSA) revealed the winners of its highly anticipated 2025...

Marketing

Elevate Your Expectations: TMSA Awards Sales and Marketing Excellence at ELEVATE Conference

The Transportation Marketing and Sales Association (TMSA) turned the spotlight on industry brilliance at the ELEVATE Conference in New Orleans in June, where the association honored trendsetting...

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