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Trailblazer Awards 2022
Sales

Celebrating the Sales and Marketing in the Supply Chain at Blazer’s Bash

With a new location every year, the Transportation Marketing and Sales Association never fails to surprise and engage its members and event-goers at its summer conference. Just last year as the...

Strategy

Sales and Marketing Collaboration: Your Growth Multiplier

“Customers don’t care where marketing and sales begin and end, they want one seamless experience.” -PATH study participant According to our research, 80% of customers are more likely to use a...

Marketing

Got Empathy?

By Jim Bierfeldt, is president of Logistics Marketing Advisors, a marketing agency focused exclusively on logistics businesses. Jim recently surveyed buyers of logistics services on how to best get...

Marketing

Q&A with Transportation Marketing Manager: Outsourcing Marketing Services

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG Being a small marketing team is challenging. You want to do it all –and often times are expected to – but...

Marketing

Rachel Steinberg Wants to Help Link You to Your Hardest Prospects

Rachel Steinberg specializes in helping companies connect with hard to reach prospects in challenging fields like oil & gas, manufacturing, supply chain and logistics management on LinkedIn. This...

Marketing

Marketing Budget Priorities Shift during COVID

During the COVID crisis, marketing professionals in the transportation and logistics industry have dramatically shifted the focus of their marketing dollars. Before the COVID crisis began having a...

Marketing

Purolator Leverages Video to Emphasize Key Brand Messages

More and more, video is being used strategically by marketing professionals in North American freight transportation to strengthen its brand, emphasize key messages, and engage prospects, customers,...

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