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Sales

TMSAi Summer School 2025: Large Language Model Recap

The last time I spoke to TMSA at length about AI was about 18 months ago—which is like a decade in AI years. A lot has happened in 2025 in AI development. In this and future posts, I'll be diving...

Sales

Circle Logistics and Carrier Assure Reveal Opportunities to Market Fraud Prevention

At a recent freight fraud conference, Andrew Smith, SVP of Circle logistics listened intently as a shipper recounted the story of an unnamed freight brokerage’s uncommon vigilance in pursuing the...

Sales

TMSA Honors the Best in Transportation Sales and Marketing with 2025 Industry Awards

North Olmsted, OH (June 19, 2025)- The energy was electric in Austin, Texas, last week as the Transportation Marketing and Sales Association (TMSA) revealed the winners of its highly anticipated 2025...

Marketing

Elevate Your Expectations: TMSA Awards Sales and Marketing Excellence at ELEVATE Conference

The Transportation Marketing and Sales Association (TMSA) turned the spotlight on industry brilliance at the ELEVATE Conference in New Orleans in June, where the association honored trendsetting...

Marketing

Navigating Threads: Is It Worth the Investment for Transportation and Logistics Brands?

Meta’s new social media platform, Threads, which debuted about a month ago, accrued 100 million users within five days of its launch. With strong early adoption from transportation and logistics...

Brand Alignment
Strategy

Creating a Better Business Through Brand Alignment

Too often companies think that branding is a marketing function and conversations begin and end in the marketing department. The truth is, every employee you have is a piece of your brand, especially...

marketing teams support sales process
Sales

3 Ways Marketing Teams Can Support the Sales Process

All too often marketing and sales teams are thought of as different –and sometimes opposing – sides of your business. Yet, in truth, they are both crucial parts of the sales process and the most...

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