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Marketing

Why Marketing Should Always Be Spelled with a Capital “M”

By Laura Patterson, president of VisionEdge Marketing, a recognized pioneer in the Marketing Performance Management (MPM) space. She is a past presenter and thought leader at the TMSA Logistics...

Marketing

The 4Ps - What They Mean in Today's Logistics Marketplace

By Jason Ickert of Energy Transportation Group where he is involved in integrating logistics solutions across the organization and their commercial partners. Ickert is also Co-Chair of the TMSA...

Marketing

The Marketer is Dead. Long Live the Marketers.

By Asher Fredricks, MBA, Marketing Manager for FLS Transportation Services. Article 1 of a 3-part series. I loved talking to my father as a child – in fact, I attribute much of my love for learning...

Marketing

Fear: The Elephant in the Room

Written by Asher Fredricks, Marketing Manager for FLS Transportation Services. Article 2 of a 3-part series. If you’re reading this article, you either disagreed with what I put forward in my...

Marketing

7 Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes. Clustering into cliques. Trying too hard to be interesting. These and four other things could stop your marketing career in its tracks, as author Becki Saltzman wrote...

Marketing

Is Your Brand Message Aligned to Your Key Audiences?

By Mark Derks, Partner and Chief Marketing Officer for Words At Work, a full-service integrated marketing communications agency. Derks also is former Director of Global Marketing for C.H. Robinson,...

Marketing

Trucking's secret sauce for product success: Finding the right marketing mix

A search for logistics startup companies in Crunchbase returns over 3,000 results. Add in trucking and shipping and that number grows further. All of those companies believe they have disruptive...

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