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More posts about marketing

Marketing

Do-it-yourself writing tips for marketers forced to do more with less

By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics For a lot of marketing heads, the pandemic has moved their workload from bad to way...

Marketing

Marketing During COVID-19: Time to Recalibrate?

By Jim Bierfeldt, President, Logistics Marketing Advisors Every two years, my firm surveys 100 buyers of logistics products and services to better understand how to get and keep their attention....

Marketing

2020 Metrics Study Results Show Digital Continues Strong Growth

Marketing budgets in transportation and logistics continue to demonstrate a strong presence of digital marketing activities, said Brian Everett, TMSA’s CEO at the TMSA Digital Transformation...

Marketing

Why Marketing Should Always Be Spelled with a Capital “M”

By Laura Patterson, president of VisionEdge Marketing, a recognized pioneer in the Marketing Performance Management (MPM) space. She is a past presenter and thought leader at the TMSA Logistics...

Marketing

The 4Ps - What They Mean in Today's Logistics Marketplace

By Jason Ickert of Energy Transportation Group where he is involved in integrating logistics solutions across the organization and their commercial partners. Ickert is also Co-Chair of the TMSA...

Marketing

The Marketer is Dead. Long Live the Marketers.

By Asher Fredricks, MBA, Marketing Manager for FLS Transportation Services. Article 1 of a 3-part series. I loved talking to my father as a child – in fact, I attribute much of my love for learning...

Marketing

Fear: The Elephant in the Room

Written by Asher Fredricks, Marketing Manager for FLS Transportation Services. Article 2 of a 3-part series. If you’re reading this article, you either disagreed with what I put forward in my...

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