About Brian Straight

Brian Straight, Editor of FreightWaves, an Affiliate member of TMSA. For more information and to subscribe, visit www.FreightWaves.com.

Recent Posts by Brian Straight

Sales

Listening to the Voice of Your Prospect

Many in transportation and logistics call it “consultative selling.” This means a sales approach that prioritizes relationships with shippers and other qualified buyers, and opens dialogue to...

Marketing

Trucking's secret sauce for product success: Finding the right marketing mix

A search for logistics startup companies in Crunchbase returns over 3,000 results. Add in trucking and shipping and that number grows further. All of those companies believe they have disruptive...