At this year’s Compass Awards, a direct mail campaign by VantagePoint Logistics took some of the top honors. Yes, a 147-year-old medium (or 537 or 3019-year-old medium depending on who you ask)...
By Conrad Winter, a campaign and content copywriter for the transportation and logistics industry. He is a TMSA member and will be exhibiting at the upcoming TMSA Logistics Marketing & Sales...
By Robert Rose, Chief Strategy Officer of The Content Advisory, the Consulting & Education Group of Content Marketing Institute. For more than 20 years, Rose has been helping marketers to tell their...
By Nadine Nocero-Tye, Director of Client Services for SyncShow, a TMSA Affiliate Member Customer experience can be defined as any interaction that your organization has with your customer. Thanks to...
By Brian Everett, CEO of the Transportation Marketing & Sales Association When you think about the four phases of the Buyer’s Journey (Attract Suspects and Prospects, Convert Leads, Close and Retain...
By Keith Biondo, Publisher, Inbound Logistics magazine, an Affiliate member, 2017 sponsor and “Media Friend” of TMSA. Given the recent emerging trend and focus on CX and “the Buyer’s Journey” within...
