What are the best ways to work with editors, publishers, and reporters to achieve publicity that will beat the averages? 1. Develop and cultivate your company’s subject matter experts. Get to know...
The classic PR image evokes a schmoozing and truth-stretching character, constantly pulling rabbits from hats. If that isn’t you, congratulations—there are better ways to achieve success. In fact,...
By Bill Fahrenwald, Executive Director, James Street Associates TMSA’s recent “Pulse of the Media” survey revealed a number of best practices for media relations practitioners. It also revealed some...
By Bill Fahrenwald, Executive Director, James Street Associates Do you really need the trade media? …and, is traditional media still relevant? With social media on the rise you are probably already...
By Tom Sullivan, CEO, Princeton Partners Don’t get me wrong; the British vote to leave the EU is a very big development which I will follow with interest. I just don’t like the headlines and...
