TMSA Elevate 2025 explored how sustainability isn’t just about compliance. It’s about creating measurable value across sales, customer relationships, and brand reputation.
Here are three actionable takeaways for transportation leaders:Drive Revenue Growth
Shippers with net-zero climate commitments and brand pressure are looking for transportation providers who can assist with lowering their supply chain emissions. By piloting new technologies, from renewable diesel to EV yard tractors, companies can differentiate and win more business.
Track Your Footprint
You can’t manage what you don’t measure. Tracking your emissions data is key. Companies that can reliably capture and share their sustainability data not only meet customer expectations but also position themselves as trusted long-term partners.
Strengthen Brand & Market Position
Marketing sustainability is no longer optional; it’s a competitive advantage. Companies that position leaders as subject matter experts, share transparent progress, and allow customers to experience zero-emission technologies firsthand build stronger brand equity and capture market share even in down cycles.
Best Practice: Don’t wait for the “perfect” solution. The transition is messy — multiple fuels, evolving tech, shifting regulations — but companies that start testing, learning, and sharing progress today are better positioned to thrive tomorrow.
Where to Learn More:
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NACFE (North American Council for Freight Efficiency) – Independent research on emerging truck technologies.
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ACT News – Advanced Clean Tech news for the commercial transport sector.
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EPA SmartWay – Benchmarking and tools for freight sustainability.
Sustainability is no longer just an environmental initiative. It’s a strategic lever for growth, differentiation, and deeper customer partnerships. Companies that take action now, even amid imperfect technologies and evolving regulations, are positioning themselves as the leaders shippers will rely on for the next decade.
For transportation organizations ready to strengthen customer loyalty, sharpen their brand, and stay ahead of market expectations, sustainability isn’t a future priority. It’s a competitive advantage today.
