TMSA Blog

Sales

TMSA Honors the Best in Transportation Sales and Marketing with 2025 Industry Awards

North Olmsted, OH (June 19, 2025)- The energy was electric in Austin, Texas, last week as the Transportation Marketing and Sales Association (TMSA) revealed the winners of its highly anticipated 2025...

Events

Inside the Shipper’s Mind: Key Takeaways from the June 2025 Shipper Panel at ELEVATE

At this year’s TMSA ELEVATE conference, one of the most anticipated sessions delivered exactly what attendees hoped for—unfiltered, practical insights from the people who manage freight every day....

Jennifer Karpus-Romain Pros to Know 2025
TMSA

TMSA's Jennifer Karpus-Romain Recognized as a "Pro to Know" by Supply Chain & Demand Executive for the Third Consecutive Year

NORTH OLMSTED, Ohio (March 17, 2025) - Jennifer Karpus-Romain, Executive Director at the Transportation Marketing & Sales Association (TMSA), has been honored once again as a "Pro to Know" by Supply...

AI Search Engine Optimization (AEO)

From Keywords to Context: Why AI is the Future of B2B Search

B2B buyers no longer rely on simple keyword searches. Instead, they interact with AI-driven search engines that deliver personalized, context-aware answers. This shift requires businesses to rethink...

Marketers Prepare to Storm 2025 with Thought Leadership Content
Business

View from the TMSA Executive Summit: Marketers Prepare to Storm 2025 with Thought Leadership Content

At the same time as Hurricane Milton was spinning across Florida, marketers 900 miles away found themselves brainstorming the toughest issues in logistics marketing—and glad to be out of the path of...

Customer-Centricity Reshapes Logistics
Strategy

Customer-Centricity Reshapes Logistics: Key Trends from 2024 TMSA Study

The big picture: The 2024 TMSA Marketing & Sales Metrics Study reveals a seismic shift in the logistics industry, with customer-centricity becoming the new competitive edge. The 2024 TMSA Marketing &...

TMSA has four major award categories: Purpose, Trailblazers, Rising Stars, and Mountain Movers.
Business

Transportation Sales and Marketing Association Reveals Full List of TMSA Award Winners for 2024

The Transportation Marketing and Sales Association (TMSA) presented its Sales and Marketing Mountain Mover of the Year award winners at its Executive Summit in Hoboken, NJ late last week, concluding...

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