TMSA Blog

Marketing

Navigating Threads: Is It Worth the Investment for Transportation and Logistics Brands?

Meta’s new social media platform, Threads, which debuted about a month ago, accrued 100 million users within five days of its launch. With strong early adoption from transportation and logistics...

TMSA

Top Takeaways from the 2023 TMSA ELEVATE Conference in Savannah

By Conrad Winter, Content and Copy Writer for the Logistics Industry Nothing has the power to command complete attention like a 1,000-foot-long container ship that’s as tall as a small office...

Industry

Transportation Marketing & Sales Association (TMSA) Announces 2023 Trailblazers Award Winners

SAVANNAH, GA - June 12, 2023 – The Transportation Marketing & Sales Association (TMSA) announced the winners of its Trailblazers Awards program during the 2023 ELEVATE Conference in Savannah. The...

TMSA Announces Taskforce Roles and Gold Sponsor for DEI Initiatives

NORTH OLMSTED, Ohio (June 12, 2023) -- Recognizing the importance of incorporating a Diversity, Equity, and Inclusion (DEI) lens into the framework of an organization, the Transportation Marketing &...

Brand Alignment
Strategy

Creating a Better Business Through Brand Alignment

Too often companies think that branding is a marketing function and conversations begin and end in the marketing department. The truth is, every employee you have is a piece of your brand, especially...

marketing teams support sales process
Sales

3 Ways Marketing Teams Can Support the Sales Process

All too often marketing and sales teams are thought of as different –and sometimes opposing – sides of your business. Yet, in truth, they are both crucial parts of the sales process and the most...

Events

10 Things to Look Out for at 2023 TMSA ELEVATE

We are less than two months away from the 2023 TMSA ELEVATE Conference that will run June 11-13, 2023 at the Hyatt Regency in Savannah, GA. At the core of a TMSA event is the awesome networking...

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