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TMSA Blog

Measurement/ROI

How to get Exceptional Results from Public/Analyst Relations, Demand Generation and Lead Generation Programs

Fancy slides and pretty decks are nice but the one thing top executives want to see is the MATH. The bold, bottom-line numbers resulting from public and analyst relations, demand generation and lead...

Popular Posts

TMSA

TMSA Names New 2022 Board Members

TMSA Names New 2022 Board Members Full Board Slate of Transportation & Logistics Marketing and Sales Leaders Prepares for Continued Growth and Interest in the Industry NORTH OLMSTED, Ohio–July 12,...

Strategy

6 Practical Tips to Build Carrier Relationships

Jul 08 In today’s market where truck capacity is tight and rates are volatile, never before has it been so critical for sales professionals in transportation to build and maintain strong, trusted...

Strategy

TMSA Profile: Tom Collins, Outgoing TMSA President and Senior Director of Marketing, Saddle Creek Logistics Services

Jul 05 TMSA Profile: Tom Collins, Outgoing TMSA President and Senior Director of Marketing, Saddle Creek Logistics Services Written by: Jennifer Karpus-Romain, Executive Director of TMSA When Tom...

Events

5 Takeaways from the 2022 TMSA Annual Conference

Jun 21 5 Takeaways from the 2022 TMSA Annual Conference Written by: Jennifer Karpus-Romain, TMSA Executive Director The TMSA Annual Conference has come and gone, but the conversations and...

Strategy

How to Diversify Your Customer Portfolio

Jun 03 When it comes to the business mix of your company, there’s truth to the old adage: “Don’t put all your eggs in one basket.” It can be important to diversify your customer base to successfully...

Events

Top 8 Things I’m Excited About for the TMSA Annual Conference

May 24 Top 8 Things I’m Excited About for the TMSA Annual Conference Written by: Jennifer Karpus-Romain, TMSA Executive Director We are less than two weeks away from TMSA’s Logistics Marketing &...

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