TMSA Blog

Communications

7 Steps in Crisis Communications Planning: Preparing for Hurricane Florence

Sep 13 As Hurricane Florence fast approaches the Carolinas, transportation companies are scrambling to reroute cargo and set up alternate supply lines. The storm's impact on supply chains will depend...

Strategy

Creative Partnerships vs. Outsourced Marketing Services? Know Your Risks.

Aug 04 Transportation and logistics marketing leaders have relied on the power of outsourcing for years to scale, grow and optimize their efforts. Ideal for small in-house marketing teams and...

Events

Creating Your Own Digital Brand Experience

Sep 10 COVID has dramatically changed event marketing strategies – particularly as they transition to either full-on virtual or a hybrid version of virtual/live. A TMSA Affiliate member, Exhibitpro...

Strategy

Game-Changing Life Hacks

Dec 02 By Joe Pulizzi, an entrepreneur, speaker, author and podcaster who founded the Content Marketing Institute (CMI). Joe has spoke at the TMSA Logistics Marketing & Sales Conference. I’m writing...

TMSA

TMSA Announces New Leadership

Nov 01 The Board of Directors of the Transportation Marketing & Sales Association (TMSA) is pleased to announce Jennifer Karpus-Romain as the new Executive Director of TMSA. Jennifer has been active...

Transportation 101 Webinar introduces today's fastest moving industry

The transportation and logistics industry is the behind the scene force that delivers the products that we use every day without fail. The toothbrush you use in the morning, the computer you use at...

Strategy

Your Customer: What have you Done for me lately?

If I were to ask you to think of a memorable customer experience, what comes to mind? I’m willing to bet a bad experience or two pops into your head, along with maybe a really excellent one. There...

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