TMSA Blog

5 Transportation Trends to Watch Out for in 2021

It’s no surprise that technology is the major driver of industry transformation today. Its many manifestations from driverless trucks to AI keep it firmly at the top of oncoming transportation...

Sales

5 Sales Presentation Techniques to Close More Deals

The most successful sales reps in transportation and logistics know that when a presentation is done right, making a sales presentation with impact is a high-earning skill. So make sure to invest...

Sales

Listening to the Voice of Your Prospect

Many in transportation and logistics call it “consultative selling.” This means a sales approach that prioritizes relationships with shippers and other qualified buyers, and opens dialogue to...

Lead Generation

6 Biggest Prospecting Challenges Your B2B Company May Be Facing

If you’re a sales or C-level executive looking to grow your business, you likely have one thing on your mind: keeping your funnel filled with qualified leads, and making sure those leads convert...

5 Tech Trends to Influence Your Logistics Marketing in 2021

It’s expected that 2021 will be the year of continuous change in digital marketing in the transportation and logistics industry. Here are five trends to leverage. Digital Marketing has become a major...

Earned Media Strategy

Best Practices for Earned Media

What are the best ways to work with editors, publishers, and reporters to achieve publicity that will beat the averages? 1. Develop and cultivate your company’s subject matter experts. Get to know...

Earned Media Strategy

Who Do Editors Trust?

The classic PR image evokes a schmoozing and truth-stretching character, constantly pulling rabbits from hats. If that isn’t you, congratulations—there are better ways to achieve success. In fact,...

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