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TMSA Blog

Strategy

No offsite required: How to get your 2021 strategy set in 8 weeks

By Holly LaBoda, Partner and Co-Founder, Luminaries Consulting Whose 2020 plans worked out the way they intended? Anyone? Bueller? Yes, this is a weird one, but if we are honest, aren’t they all in...

Popular Posts

Marketing

Q&A with Transportation Marketing Manager: Outsourcing Marketing Services

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG Being a small marketing team is challenging. You want to do it all –and often times are expected to – but...

Marketing

Rachel Steinberg Wants to Help Link You to Your Hardest Prospects

Rachel Steinberg specializes in helping companies connect with hard to reach prospects in challenging fields like oil & gas, manufacturing, supply chain and logistics management on LinkedIn. This...

Sales

Traditional Selling Meets a Virtual World

By John Boyens, Co-Founder and President, Boyens Group and speaker at the 2020 Logistics Marketing & Sales Virtual Conference Selling is now and will forever be different! Global pandemic, social...

Strategy

How to Effectively Host Virtual Meetings and Events

By Sara Black, Partner and Co-Founder, Luminaries Consulting No one sits in the back row of a zoom classroom! That might seem like a minor detail but when everyone is front and center, it demands a...

Strategy

The New Golden Rule of Leadership

"Treat others how you want to be treated." I remember someone earlier on in my life passing along this nugget of wisdom and it made sense back then. For example, I like to be direct and straight to...

Events

Virtual Events: Making the Right Call for Your Company

COVID has dramatically changed event marketing strategies – particularly as they transition to either full-on virtual or a hybrid version of virtual/live. A TMSA Affiliate member, Exhibitpro explores...

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