If You Don't Have a Formal Customer Feedback Strategy, You Need One
By Leigh Sauter, Senior Director of Marketing and Customer Advocacy at Tucker Company Worldwide As a marketer, it’s easy to feel a bit removed from your customer base at times. After all, we’re...
COVID’s Impact on Sales Travel in Transportation and Logistics
Shippers are limiting external visits and sales calls to their facilities to minimize any chance of COVID spread to their workforces – which layers additional challenges to building relationships...
Catching Up and Catching On: Digital Marketing in the Transportation Industry
By Chris Chin, SyncShow is an online marketing agency supporting transportation, manufacturing and professional services clients. We specialize in inbound marketing, lead generation and SEO that...
By Jim Bierfeldt, is president of Logistics Marketing Advisors, a marketing agency focused exclusively on logistics businesses. Jim recently surveyed buyers of logistics services on how to best get...
The Future is Now: Marketing, Sales Best Practices in Transportation, Logistics
The first-ever 2020 Logistics Marketing & Sales VIRTUAL Conference & Expo packed a punch with its informative and relevant session lineup and peer networking opportunities, all surrounding the theme,...
No offsite required: How to get your 2021 strategy set in 8 weeks
By Holly LaBoda, Partner and Co-Founder, Luminaries Consulting Whose 2020 plans worked out the way they intended? Anyone? Bueller? Yes, this is a weird one, but if we are honest, aren’t they all in...
Q&A with Transportation Marketing Manager: Outsourcing Marketing Services
By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG Being a small marketing team is challenging. You want to do it all –and often times are expected to – but...
