Q&A with Transportation Marketing Manager: Outsourcing Marketing Services
By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG Being a small marketing team is challenging. You want to do it all –and often times are expected to – but...
Rachel Steinberg Wants to Help Link You to Your Hardest Prospects
Rachel Steinberg specializes in helping companies connect with hard to reach prospects in challenging fields like oil & gas, manufacturing, supply chain and logistics management on LinkedIn. This...
By John Boyens, Co-Founder and President, Boyens Group and speaker at the 2020 Logistics Marketing & Sales Virtual Conference Selling is now and will forever be different! Global pandemic, social...
How to Effectively Host Virtual Meetings and Events
By Sara Black, Partner and Co-Founder, Luminaries Consulting No one sits in the back row of a zoom classroom! That might seem like a minor detail but when everyone is front and center, it demands a...
"Treat others how you want to be treated." I remember someone earlier on in my life passing along this nugget of wisdom and it made sense back then. For example, I like to be direct and straight to...
Virtual Events: Making the Right Call for Your Company
COVID has dramatically changed event marketing strategies – particularly as they transition to either full-on virtual or a hybrid version of virtual/live. A TMSA Affiliate member, Exhibitpro explores...
See Most Successful Marketing Campaigns in Transportation
What are the ingredients to a marketing campaign that packs punch and generates results? Think about the fundamentals. Once you’ve identified the business need, challenge or opportunity, you need to...
