Do-it-yourself writing tips for marketers forced to do more with less
By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics For a lot of marketing heads, the pandemic has moved their workload from bad to way...
Four Winning Sales Strategies that endure beyond Covid-19
“Adaptability is about the powerful difference between adapting to cope and adapting to win.” - Max McKeown We’ve seen a lot of commentary in sales professional networking groups these last 6 weeks...
By Jason Ickert, Senior Director of Business Development, ENERGY Transportation Group Everything you've planned for in the last six months…all of the painstaking work you've put into mapping...
By Tony Bodoh, Lead Strategist, The Congruity Group When customers are feeling overwhelmed, there is a tremendous opportunity to create value. Overwhelm causes people to feel stuck, frustrated, and...
Change Your Social Media Strategy During COVID-19 Crisis
During TMSA’s COVID-19 Town Hall meetings these past three weeks, participants have emphasized that they have seen an influx in user activity over the past two weeks. With people around the world...
By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG It’s challenging for any marketer to get the perfect messaging out to his or her customers, prospects,...
By Jim Bierfeldt, President, Logistics Marketing Advisors Every two years, my firm surveys 100 buyers of logistics products and services to better understand how to get and keep their attention....
