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TMSA Blog

Strategy

Creating Customer Value in Challenging Times

By Tony Bodoh, Lead Strategist, The Congruity Group When customers are feeling overwhelmed, there is a tremendous opportunity to create value. Overwhelm causes people to feel stuck, frustrated, and...

Popular Posts

Digital

Change Your Social Media Strategy During COVID-19 Crisis

During TMSA’s COVID-19 Town Hall meetings these past three weeks, participants have emphasized that they have seen an influx in user activity over the past two weeks. With people around the world...

Communications

Marketing Messaging in Times of Crisis

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG It’s challenging for any marketer to get the perfect messaging out to his or her customers, prospects,...

Marketing

Marketing During COVID-19: Time to Recalibrate?

By Jim Bierfeldt, President, Logistics Marketing Advisors Every two years, my firm surveys 100 buyers of logistics products and services to better understand how to get and keep their attention....

Sales

3 Reasons You Need a Selling System

We hear it all the time: “I have my own style of selling.” Or from sales management: “I let my salespeople do their own thing. As long as they’re bringing in business, I don’t care how they do it.”...

Content Marketing

The Power of Video

By Michael Cardwell, President, Digital Brew As an affiliate member of TMSA, we at Digital Brew know how chaotic the essential supply chain industry can get, even without a pandemic sweeping the...

Strategy

Leading Through Unprecedented Change

By Holly LaBoda, Partner and Co-Founder, Luminaries Consulting How are you doing? No, really, how are you doing? As individuals, many of us are finding ourselves smack in the middle of the biggest...

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