TMSA Blog

Digital

Top 3 LinkedIn Tips from TMSA Members in first inaugural Strategic Interest Group

TMSA held its first inaugural Strategic Interest Group this week, with 13 TMSA members participating in a deep dive conversation and peer networking. The discussion centered on the topic of LinkedIn...

Strategy

Significant Growing Trend: Use of Technology in Marketing, Sales

Technology innovation and digitization are disrupting almost every process across transportation and logistics enterprises, ranging from methods of shipment, freight management, and supporting...

Customer Service

Rose Rocket Maintains Personal Connections through Virtual Booth

From thinking about our own customers to looking out for our customer’s customers, we constantly obsess over every person’s experience with Rose Rocket. This is because we believe in the importance...

Strategy

COVID Outcomes: What’s Permanent and What’s Not?

Jun 08 One of the top insights to come out of TMSA’s May 27 Strategic Interest Group, comprised of an even split of sales professionals, marketers and consultants, was the demise of sales travel due...

Strategy

A Post-COVID World: How do we return to a ‘new normal’?

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG As stay-at-home orders lift around the country, company leaders and employees (as well as their customers) are...

Marketing

Do-it-yourself writing tips for marketers forced to do more with less

By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics For a lot of marketing heads, the pandemic has moved their workload from bad to way...

Sales

Four Winning Sales Strategies that endure beyond Covid-19

“Adaptability is about the powerful difference between adapting to cope and adapting to win.” - Max McKeown We’ve seen a lot of commentary in sales professional networking groups these last 6 weeks...

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