You’ve got 30 seconds to write down as many words/phrases as possible that come to mind when I say the word: SALESPERSON Go! So, what did you come up with? Did your list look something like this?...
During the COVID crisis, marketing professionals in the transportation and logistics industry have dramatically shifted the focus of their marketing dollars. Before the COVID crisis began having a...
Purolator Leverages Video to Emphasize Key Brand Messages
More and more, video is being used strategically by marketing professionals in North American freight transportation to strengthen its brand, emphasize key messages, and engage prospects, customers,...
Why cost shouldn’t be your only consideration. Everyone loves a good do-it-yourself project. What could be more satisfying than making over a bathroom yourself or installing shelves on your own? The...
If you're anything like me, you likely have increased your interaction with customers, staff and partners 10-fold with video conference calls through this COVID situation. We have replaced most of...
Top 3 LinkedIn Tips from TMSA Members in first inaugural Strategic Interest Group
TMSA held its first inaugural Strategic Interest Group this week, with 13 TMSA members participating in a deep dive conversation and peer networking. The discussion centered on the topic of LinkedIn...
Significant Growing Trend: Use of Technology in Marketing, Sales
Technology innovation and digitization are disrupting almost every process across transportation and logistics enterprises, ranging from methods of shipment, freight management, and supporting...
