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TMSA Blog

Marketing

Purolator Leverages Video to Emphasize Key Brand Messages

More and more, video is being used strategically by marketing professionals in North American freight transportation to strengthen its brand, emphasize key messages, and engage prospects, customers,...

Popular Posts

Strategy

To Outsource or Handle it In-House?

Why cost shouldn’t be your only consideration. Everyone loves a good do-it-yourself project. What could be more satisfying than making over a bathroom yourself or installing shelves on your own? The...

Strategy

8 Ways to Zoom Like the Pro You Are

If you're anything like me, you likely have increased your interaction with customers, staff and partners 10-fold with video conference calls through this COVID situation. We have replaced most of...

Digital

Top 3 LinkedIn Tips from TMSA Members in first inaugural Strategic Interest Group

TMSA held its first inaugural Strategic Interest Group this week, with 13 TMSA members participating in a deep dive conversation and peer networking. The discussion centered on the topic of LinkedIn...

Strategy

Significant Growing Trend: Use of Technology in Marketing, Sales

Technology innovation and digitization are disrupting almost every process across transportation and logistics enterprises, ranging from methods of shipment, freight management, and supporting...

Customer Service

Rose Rocket Maintains Personal Connections through Virtual Booth

From thinking about our own customers to looking out for our customer’s customers, we constantly obsess over every person’s experience with Rose Rocket. This is because we believe in the importance...

Strategy

COVID Outcomes: What’s Permanent and What’s Not?

Jun 08 One of the top insights to come out of TMSA’s May 27 Strategic Interest Group, comprised of an even split of sales professionals, marketers and consultants, was the demise of sales travel due...

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