TMSA Blog

TMSA

TMSA Valentine’s Shout-Out: We LOVE Our Volunteers

TMSA is a volunteer-led professional association, and we have built the strength of our community as an association through the hard work, dedication, creativity, and strategic leadership of our...

TMSA

Meet Your Newest Leaders & Board Members

The Transportation Marketing & Sales Association has named two new individuals to its board of directors, effective Jan. 23. Their industry knowledge and expertise will be vital to the continued...

CRM + TMS: The Five Biggest Reasons to Integrate

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, Faye Business Systems Group The faster the world moves, the quicker the transportation industry needs to move to get...

Strategy

The Math Behind a Super Bowl Ad

By Joe Pulizzi, author, founder of the Content Marketing Institute, and speaker at past TMSA events. So, another Super Bowl is here. For those advertising during the Super Bowl, the average 30 second...

Talent Management

How Promoting Employee Happiness Benefits Everyone

Happy employees positively affect workplace operations. Statistics show that companies that foster employee happiness outperform their competitors by 20%. It’s no surprise, then, that some companies...

Strategy

Internal Communications Success Depends Upon Culture, Integration, Engagement, Measurement

As with any successful business, companies in transportation and logistics continue to look at ways to effectively communicate with and engage their workforces. With 45% of TMSA members directly...

Strategy

Freight Vision 2020: Q&A from Transportation Marketing & Sales Leaders

TMSA asks a several marketing and sales executives their perspectives about marketing, sales, and industry issues. This is the fourth and final installment of a 4-part series that provides...

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