TMSA Blog

Strategy

The Math Behind a Super Bowl Ad

By Joe Pulizzi, author, founder of the Content Marketing Institute, and speaker at past TMSA events. So, another Super Bowl is here. For those advertising during the Super Bowl, the average 30 second...

Talent Management

How Promoting Employee Happiness Benefits Everyone

Happy employees positively affect workplace operations. Statistics show that companies that foster employee happiness outperform their competitors by 20%. It’s no surprise, then, that some companies...

Strategy

Internal Communications Success Depends Upon Culture, Integration, Engagement, Measurement

As with any successful business, companies in transportation and logistics continue to look at ways to effectively communicate with and engage their workforces. With 45% of TMSA members directly...

Strategy

Freight Vision 2020: Q&A from Transportation Marketing & Sales Leaders

TMSA asks a several marketing and sales executives their perspectives about marketing, sales, and industry issues. This is the fourth and final installment of a 4-part series that provides...

TMSA

TMSA: Looking Back at 2019, Looking Forward in 2020

By Brian Everett, CEO of TMSA Wow, what an incredible year 2019 was for the Transportation Marketing & Sales Association! We’ve added more programs, services and value available to TMSA members....

Customer Service

Is a Customer Experience Strategy Critical for Transportation Companies?

By Brian Everett, ABC, Chief Executive Officer of TMSA and Senior Partner with MindShare Strategies, Inc., an association management company specializing in the management and marketing of...

Strategy

Freight Vision 2020: Digital Transformation Will Be A Game-Changer

This is the third installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact digital transformation and CX can have...

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