TMSA Blog

Digital

Top 5 Google Insider Strategies for Boosting Qualified Leads

Google’s algorithms calculate which transportation and logistics companies are on page 1, according to Nathan Misirian of Autumn Consulting. He was one of the featured speakers at the 2019 TMSA...

Strategy

Creating Togetherness: Aligning Sales and Marketing

Misalignment of sales and marketing in costs much more than leaders in transportation and logistics think. According to Jeff Davis, keynote of the TMSA Digital Transformation Conference in Chicago...

Strategy

Best Practices in Advertising: NFI Recruits More Female Drivers

Transportation and asset-based logistics companies are attracting more female drivers by highlighting women on the job in their paid advertisements and media relations initiatives. One transportation...

Talent Management

Avoiding Turnover in High-Performing Salespeople

The average annual turnover rate for salespeople is 20%. Many factors account for that number, but a sizeable amount of voluntary turnover occurs from burnout and lack of motivation. To combat...

Talent Management

Six Components of Self-Managements

The office environment can be a challenging place. You have to deal with all kinds of personalities at any given time, you see things that are broken but lack the resources or influence to fix them,...

Strategy

Growing your Highest Potential Customers: A Roadmap

Do me a favor: take a look at your current customer list and ask yourself, which of these customers can we not afford to lose? Got it? Now, do you know what’s being done to make sure that doesn’t...

American Logistics Aid Network Readies For Dorian

American Logistics Aid Network Urges Precautions, Preparation For Hurricane Dorian As Hurricane Dorian heads toward the mainland U.S., the American Logistics Aid Network (ALAN), a TMSA Affiliate...

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