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Strategy

Leveraging Sales Feedback with Marketing to Drive Results

At TMSA’s Annual Conference last month, I had the pleasure of hosting a discussion group of sales and marketing practitioners on the topic of “Leveraging Sales Feedback with Marketing to Drive...

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TMSA

A Newbie's Takeaway from the 2018 TMSA Logistics Marketing & Sales Conference

Jul 03 By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics. Based in Metuchen, NJ, he creates website copy, campaigns, blog posts,...

Food Logistics Recognizes 2019 Top Green Providers

Food Logistics magazine, a TMSA Affiliate member and Media Friend, recently announced its annual Food Logistics’ 2019 Top Green Providers. According to Jolene Gulley, Group Publisher at AC Business...

Transport Topics Says Economic Expansion Drives Robust Gains for Top 100 Motor Carriers

There were big financial gains in 2018 for most motor carriers, driven by the strongest economy in decades. According to Daniel Bearth, Senior Features Writer at Transport Topics, mergers and...

Digital

Lead Generation and Conversion Strategies through Digital

2 Roundtable Discussions. 15 Participants. I had the opportunity to facilitate two roundtable discussions on lead generation and conversion strategies through digital, and while both roundtable...

Strategy

Set Your Compass to True North

What’s the next job, folks? Internal newsletter? Customer portal on a website? Driver recruitment campaign? Whatever it is, make sure you know WHY. A solid WHY points everyone involved in the same...

Strategy

TMSA Conference Insights on Shipper of Choice

Customer Experience (CX) was the theme of the 2019 TMSA Logistics Marketing & Sales Conference at Amelia Island, Florida. As marketers and sales professionals within transportation and logistics,...

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