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TMSA Blog

Strategy

Customer Experience (CX): Myth or Reality in Transportation and Logistics?

TMSA’s keynote, Robert Rose of The Content Advisory, discussed how transportation and logistics companies are creating customer experiences that drive awareness, generate new leads, and enable sales...

Popular Posts

Strategy

4 Stages of Inbound Marketing

There’s no question that the transportation and logistics industry is in a current state of rapid change, thanks to a large degree to to the evolution of technology. Shipment tracking and tracing,...

Customer Service

How Copywriting Contributes to a Great Customer Experience

By Conrad Winter, a campaign and content copywriter for the transportation and logistics industry. He is a TMSA member and will be exhibiting at the upcoming TMSA Logistics Marketing & Sales...

Marketing

Why Marketing Should Always Be Spelled with a Capital “M”

By Laura Patterson, president of VisionEdge Marketing, a recognized pioneer in the Marketing Performance Management (MPM) space. She is a past presenter and thought leader at the TMSA Logistics...

Talent Management

6 Personality Traits That Make an Impact on Top Performing Teams

Building mentally tough teams requires mentally tough employees. In our latest whitepaper,our research team defines the psychological advantage of six essential personality traits that make up mental...

Marketing

The 4Ps - What They Mean in Today's Logistics Marketplace

By Jason Ickert of Energy Transportation Group where he is involved in integrating logistics solutions across the organization and their commercial partners. Ickert is also Co-Chair of the TMSA...

Content Marketing

Are You Creating Content Or Communication?

By Robert Rose, Chief Strategy Officer of The Content Advisory, the Consulting & Education Group of Content Marketing Institute. For more than 20 years, Rose has been helping marketers to tell their...

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