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TMSA Blog

Strategy

TMSA Conference Insights on Shipper of Choice

Customer Experience (CX) was the theme of the 2019 TMSA Logistics Marketing & Sales Conference at Amelia Island, Florida. As marketers and sales professionals within transportation and logistics,...

Popular Posts

Strategy

More Transportation Companies Are Looking at Sales Holistically

Sales strategy and operations are becoming more sophisticated among companies in the transportation and logistics industry. At least that’s the findings from the 2019 TMSA Marketing & Sales Metrics...

Strategy

Customer Experience (CX): Myth or Reality in Transportation and Logistics?

TMSA’s keynote, Robert Rose of The Content Advisory, discussed how transportation and logistics companies are creating customer experiences that drive awareness, generate new leads, and enable sales...

Strategy

4 Stages of Inbound Marketing

There’s no question that the transportation and logistics industry is in a current state of rapid change, thanks to a large degree to to the evolution of technology. Shipment tracking and tracing,...

Customer Service

How Copywriting Contributes to a Great Customer Experience

By Conrad Winter, a campaign and content copywriter for the transportation and logistics industry. He is a TMSA member and will be exhibiting at the upcoming TMSA Logistics Marketing & Sales...

Marketing

Why Marketing Should Always Be Spelled with a Capital “M”

By Laura Patterson, president of VisionEdge Marketing, a recognized pioneer in the Marketing Performance Management (MPM) space. She is a past presenter and thought leader at the TMSA Logistics...

Talent Management

6 Personality Traits That Make an Impact on Top Performing Teams

Building mentally tough teams requires mentally tough employees. In our latest whitepaper,our research team defines the psychological advantage of six essential personality traits that make up mental...

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