What’s the next job, folks? Internal newsletter? Customer portal on a website? Driver recruitment campaign? Whatever it is, make sure you know WHY. A solid WHY points everyone involved in the same...
Customer Experience (CX) was the theme of the 2019 TMSA Logistics Marketing & Sales Conference at Amelia Island, Florida. As marketers and sales professionals within transportation and logistics,...
More Transportation Companies Are Looking at Sales Holistically
Sales strategy and operations are becoming more sophisticated among companies in the transportation and logistics industry. At least that’s the findings from the 2019 TMSA Marketing & Sales Metrics...
Customer Experience (CX): Myth or Reality in Transportation and Logistics?
TMSA’s keynote, Robert Rose of The Content Advisory, discussed how transportation and logistics companies are creating customer experiences that drive awareness, generate new leads, and enable sales...
There’s no question that the transportation and logistics industry is in a current state of rapid change, thanks to a large degree to to the evolution of technology. Shipment tracking and tracing,...
How Copywriting Contributes to a Great Customer Experience
By Conrad Winter, a campaign and content copywriter for the transportation and logistics industry. He is a TMSA member and will be exhibiting at the upcoming TMSA Logistics Marketing & Sales...
Why Marketing Should Always Be Spelled with a Capital “M”
By Laura Patterson, president of VisionEdge Marketing, a recognized pioneer in the Marketing Performance Management (MPM) space. She is a past presenter and thought leader at the TMSA Logistics...
