TMSA Blog

TMSA

TMSA: Looking Back at 2019, Looking Forward in 2020

By Brian Everett, CEO of TMSA Wow, what an incredible year 2019 was for the Transportation Marketing & Sales Association! We’ve added more programs, services and value available to TMSA members....

Customer Service

Is a Customer Experience Strategy Critical for Transportation Companies?

By Brian Everett, ABC, Chief Executive Officer of TMSA and Senior Partner with MindShare Strategies, Inc., an association management company specializing in the management and marketing of...

Strategy

Freight Vision 2020: Digital Transformation Will Be A Game-Changer

This is the third installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact digital transformation and CX can have...

Sales

Freight Vision 2020: Sales is the Key to Unlock Industry Challenges for Customers

This is the second installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact Marketing and Sales can have on...

Talent Management

How to Write Impactful Job Descriptions

64% of applicants wouldn’t respond to a job posting with a poorly written or confusing job title. And 60% find jargon to be annoying. Writing effective job descriptions is a challenging task, but it...

Strategy

Freight Vision 2020: Pressure on Rates, Bankruptcies, Regulations Anticipated as Major Challenges

This is the first installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact Marketing and Sales can have on...

Talent Management

3 Ways to Identify Quality Candidates During Seasonal Hiring

The summer and holiday months are a busy time of year for many employers. Many companies ramp up their hiring during this time to accommodate the influx of demand from consumers and travelers. As...

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