TMSA Blog

Earned Media Strategy

Who Do Editors Trust?

The classic PR image evokes a schmoozing and truth-stretching character, constantly pulling rabbits from hats. If that isn’t you, congratulations—there are better ways to achieve success. In fact,...

TMSA

2020 Recap: Top Articles in Transportation Marketing and Sales

2020 did not turn out to be the year that we all expected it to be. With everything going virtual due to the COVID-19 pandemic, a lot of marketing, sales, event, and travel plans had to be put on...

Events

Why I Made Myself Get Out and Virtualize

By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics I, like many people in the world, am pretty happy scaling back and staying in these...

Strategy

If You Don't Have a Formal Customer Feedback Strategy, You Need One

By Leigh Sauter, Senior Director of Marketing and Customer Advocacy at Tucker Company Worldwide As a marketer, it’s easy to feel a bit removed from your customer base at times. After all, we’re...

Sales

COVID’s Impact on Sales Travel in Transportation and Logistics

Shippers are limiting external visits and sales calls to their facilities to minimize any chance of COVID spread to their workforces – which layers additional challenges to building relationships...

Digital

Catching Up and Catching On: Digital Marketing in the Transportation Industry

By Chris Chin, SyncShow is an online marketing agency supporting transportation, manufacturing and professional services clients. We specialize in inbound marketing, lead generation and SEO that...

Marketing

Got Empathy?

By Jim Bierfeldt, is president of Logistics Marketing Advisors, a marketing agency focused exclusively on logistics businesses. Jim recently surveyed buyers of logistics services on how to best get...

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