TMSA Blog

5 Tech Trends to Influence Your Logistics Marketing in 2021

It’s expected that 2021 will be the year of continuous change in digital marketing in the transportation and logistics industry. Here are five trends to leverage. Digital Marketing has become a major...

Earned Media Strategy

Best Practices for Earned Media

What are the best ways to work with editors, publishers, and reporters to achieve publicity that will beat the averages? 1. Develop and cultivate your company’s subject matter experts. Get to know...

Earned Media Strategy

Who Do Editors Trust?

The classic PR image evokes a schmoozing and truth-stretching character, constantly pulling rabbits from hats. If that isn’t you, congratulations—there are better ways to achieve success. In fact,...

TMSA

2020 Recap: Top Articles in Transportation Marketing and Sales

2020 did not turn out to be the year that we all expected it to be. With everything going virtual due to the COVID-19 pandemic, a lot of marketing, sales, event, and travel plans had to be put on...

Events

Why I Made Myself Get Out and Virtualize

By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics I, like many people in the world, am pretty happy scaling back and staying in these...

Strategy

If You Don't Have a Formal Customer Feedback Strategy, You Need One

By Leigh Sauter, Senior Director of Marketing and Customer Advocacy at Tucker Company Worldwide As a marketer, it’s easy to feel a bit removed from your customer base at times. After all, we’re...

Sales

COVID’s Impact on Sales Travel in Transportation and Logistics

Shippers are limiting external visits and sales calls to their facilities to minimize any chance of COVID spread to their workforces – which layers additional challenges to building relationships...

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