More posts about measurement roi

Marketing

5 Smart Ways to Maximize Your Marketing Budget in Transportation & Logistics

We’re officially in budget season and marketing teams across transportation and logistics are under pressure to prove ROI while planning for the year ahead. What makes it even more challenging? These...

Measurement/ROI

How to get Exceptional Results from Public/Analyst Relations, Demand Generation and Lead Generation Programs

Fancy slides and pretty decks are nice but the one thing top executives want to see is the MATH. The bold, bottom-line numbers resulting from public and analyst relations, demand generation and lead...

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