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Recent Posts by TMSA Staff

Sales

Ways to Best Get and Keep Attention of Logistics Buyers

By Jim Bierfeldt, President, Logistics Marketing Advisors A buyer of logistics services once told me “I get so many solicitations from logistics providers that I could spend half my time just...

Customer Service

Generating Meaningful Customer Feedback for Meaningful Action

At TMSA's recent Marketing & Sales Leadership Conference, participants representing such well known companies as Fedex, Saddle Creek Logistics, SupplyChainBrain, ODW Logistics and the American...

Digital

Common Discussions and Best Practices for Effective Websites

By Nelson Bruton, President, Interchanges I had the pleasure of facilitating an Interactive Roundtable Discussion on "Website Best Practices" at the recent TMSA Marketing & Sales Leadership...

Content Marketing

9 Easy Steps to Launch a Thought Leadership Program

By Jill Schmieg, Founder and Chief Strategist, Sol de Naples Marketing TMSA continues to bring you great ideas and perspectives on what it takes to get a Thought Leadership program off the ground in...

Sales

Empowering Your Sales Workforce

Empowering Your Sales Workforce By Katlynn Goodsell, TMSA Marketing Intern Out of all of the breakout sessions at the recent TMSA conference, this definitely wasn’t one to miss. The presenter, Chris...

Strategy

Journey Mapping: Understanding 8 Phases of the Guest Experience to Accomplish Your Event Goals

By Brynn Everett, Marketing & Communications Project Manager, MindShare Strategies Maritz Travel asks an important question in terms of events: “How can you create an experience that effectively...

TMSA

Flashback: What Did You Miss At The TMSA Conference This Year?

"More ideas to strengthen my marketing than I ever imagined!" "Collaborative idea sharing and peer networking that was incredible. Great value." "Joe Pulizzi and John Boyens as keynotes were perfect...

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